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Is it worth using pop-ups on your website, which have the reputation of being one of the most annoying parts of the site? In short, the answer is yes – if you use them strategically and sparingly. There are some popular popup plug-ins, such as OptinMonster and Bloom, but they charge a large monthly fee and are certainly not suitable for the budget of start-ups or small businesses.

Here we offer excellent alternatives that only require a one-time fee of $25 or less. Does that sound too good to be true? Discover what we’ve discovered as the best WordPress popup plugin for small businesses.

Overview of item

WordPress Popup Plugin Winner

We have divided the best WordPress popup plugins into usage categories to help you choose the plugin that meets your specific needs. The following plugins are a perfect combination of price and functionality. We also selected our options based on functionality, ease of use, integration, customer feedback and other factors.

Multi-user pop-up window: Ninja Popup Overview

Visit the website

Arscode’s Ninja Popups is the best popup plugin for WordPress if you’re looking for popups that go beyond email subscriptions, including holiday offers, sign-up discounts, download buttons and more. Intuitive and versatile Ninja pop-ups are easy to customize (no code required) and you can customize everything from colors and buttons to Google fonts and over 70 animation effects.

This fail-safe plugin gives you over 65 sophisticated themes, eight free panels, A/B testing, page level targeting, social media integration and over 40 messaging services, visit and conversion statistics and more. You can also set various pop-up window triggers, such as. For example when starting up, after a certain time in the article or inactivity, depending on the date, online, in the sidebar, when scrolling, when leaving a pop-up window, etc…

for Other
  • A simple drag and drop visual editor
  • Optimized for search engines and high download speeds
  • All themes are fully reactive (mobile)
  • Evidence of popup blocking
  • Integrates with major social networks and over 40 email marketing services.
  • Full compatibility with WPML and WooCommerce
  • Rated 4.39/5.0 stars by over 1500 users on CodeCanyon
  • Various software error messages
  • Some user complaints about useless technical support


The license of the Ninja Popups Plugin for WordPress is valid for 6 months and includes future updates. You can extend support up to 12 months for an additional $7.88 or $45.75 (depending on the license you choose).

  • 27 for an ordinary licence
  • 147 for an extended licence (makes it possible to sell the finished product)
  • Only one site per license
  • See the plugin

E-commerce: Rating of multi-layer popup plugins

Beyond Annoying Popup Ads – Visit the website

Layered Popups is our choice for the best WordPress popup plugin if you run an e-commerce store. It is compatible with WooCommerce (see our WooCommerce plugin guide), generic pages and product pages and offers many pre-designed popup windows related to products that are fully customizable.

But with this easily adjustable plugin you can do much more. Just like ninja popups, layered popups are very flexible when it comes to the types of popups you can create and the triggers you can adjust.

You will also benefit from numerous integration capabilities (more than 60 email marketing services), beautiful layered animations, over 200 themes, A/B testing, statistics, Google/Universal Analytics event tracking support, the ability to add a pop-up window to a website outside WordPress, and a host of other robust features.

for Other
  • Simple drag and drop visual composer
  • Optimized speed
  • All themes are fully compliant
  • Can add an unlimited number of layers to each popup
  • Integrates with major social networks and over 60 email marketing services.
  • Full compatibility with WPML, WooCommerce and WP Multisite
  • Label support
  • Users report excellent and fast technical support
  • Rated 4.77/5.0 stars by more than 570 users on CodeCanyon
  • Some programming knowledge required for advanced installation


The Layered Popups for WordPress license comes with 6 months of support and future updates. You can extend support up to 12 months for an additional $6 or $37.50 (depending on the license you choose).

  • 21 for an ordinary licence
  • 125 for an extended license (allows you to sell the finished product).
  • Only one site per license
  • See the plugin

Building e-mail address lists: Overview of popupCons plugins

Beyond Annoying Popup Ads – Website Tour

The ConvertPlus (formerly ConvertPlug) popup plugin for WordPress is a powerful tool that allows you to convert your visitors into subscribers, social followers and customers. This plugin is designed for conversion. It syncs with various basic form plug-ins for contacts, comments and registration, gives you more than 12 different triggers and filters for visitor behavior, and even allows you to customize your campaign based on the domain the visitor comes from.

You also benefit from more than 10 popup locations, more than 100 predefined templates, integration with 30 email marketing services, real-time conversion statistics, A/B testing, the ability to import and export popups to other websites, and much more.

for Other
  • Easy to use form builder for Visual Composer
  • Optimized for conversions
  • Can create special pop-up windows for mobile devices
  • Integrated contact manager
  • Can be synchronized with WooCommerce, Contact Form 7, WP Content Form and WP Registration Form plugins.
  • Integrates with all major social media and 30 email marketing services.
  • Label support
  • Excellent feedback for technical assistance
  • Rated 4.76/5.0 stars by over 450 users on CodeCanyon
  • Does not support the MTPL
  • Pop-ups are not as customizable as the other plugins tested here.


The license for the Popup Plugin ConvertPlus for WordPress includes 6 months of support and future updates. You can extend your support by up to 12 months for an additional $7.13.

Video: Tips on when and how to use pop-up windows

Experts estimate that the average conversion rate of pop-ups is 3.09%, but when used intelligently and strategically, the best pop-ups can beat a conversion rate of 10%. Watch this short video for tips and tricks for popups.


Are other plugins or marketing tools needed?

As we mentioned in our reviews, the ConvertPlus plugin synchronizes with different shape plugins. If you’re looking for a powerful form plugin or want to know more, check out our reviews of the best WordPress form plug-ins.

We have also developed a guide to the most important WordPress plugins. Try it, you might find another perfect plugin for your website. Finally, if you are looking for a powerful but affordable email marketing service provider, or if you are not satisfied with what you are using, check out our email marketing comparison test to see what services we recommend.

What do you think of the use of website popups for marketing purposes?

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