What is natural referencing?

Natural referencing, or SEO in English for Search Engine Optimization, refers to the set of techniques that improve the presence and visibility of a site on search engines, the goal being to generate qualified visits. These techniques are based on the application of a certain number of on-page and off-page optimization criteria in order to position one’s site on the results pages of Google, Bing or even Yahoo !. Ideally, the site should appear on a targeted query in the first positions of the first page of results.

Do you master the vocabulary of natural referencing?

The field of natural referencing is a lot of acronyms, English words, French words that are unknown or do not have the same meaning at all. In short, jargon that is not always easy to understand. Between netlinking, canonical tags, anchors, breadcrumbs or even crawling, you can easily get lost. And besides do you know what SEO means? Search Engine Optimization and other important words are explained in a blog post ( Do you speak Web and SEO? ).

What is the difference between natural and paid SEO?

On Google’s results pages, the difference between these two concepts is less and less obvious, as paid referencing is increasingly similar to natural referencing. However, the difference is very real. On a results page, natural referencing (SEO) represents the links of web pages generated by Google’s algorithm according to their relevance. This is called organic (or natural) results.

Paid SEO (SEA) represents sponsored ads located at the top and bottom of results pages, on either side of organic results. These are advertising spaces managed by Google (Google Ads) and operating on a cost per click (CPC) auction principle.
Both are great levers for driving qualified traffic and converting, but paid SEO will get you there much faster. SEO can only be considered in the long term.

Why do we most often associate natural referencing with Google?

In France, as in the rest of the world, Google is the search engine favored by Internet users. Google alone holds 92.04% of the market share, against 4.99% for Bing and 2.11% for Yahoo !, 0.68% for DuckDuckGo and 0.06% for MSN. (Source: StatCounter – October 2017)
Google dominates the search engine landscape to a large extent, with the exception of a few countries, so much so that it has gone beyond the very function of a simple search engine by becoming a giant of the Web thanks to the development of numerous tools, software and services.

Google is the first search engine used by nearly 92% of Internet users in France and 97% of its users do not go beyond the first page. Suffice to say that if you do not reference your site on Google, you will be invisible to your customers. The objectives of our support for the natural referencing of your site are therefore to:

  • Improve your visibility on the leading search engine in France
  • Develop your site traffic
  • Highlight your company’s offer to a large audience

Take advantage of the expertise of our SEO consultants to optimize your SEO on Google!

  • Understand and identify the requests of your prospects
  • Work on the notoriety of your site by developing a network of quality links
  • Match your site to search engine requirements and correct it through technical recommendations
  • Carry out a personalized follow-up in the implementation of solutions through close collaboration between your technical team and ours in order to regularly optimize the positioning of your site in Google search results
  • Identify and position your keywords within your site and work on your content so that they are able to hire seo expert in delhi (updating, semantics, editorial fields).

How does natural referencing work on Google?

To be successful with your natural referencing strategy on Google, you have to understand how the search engine works upstream. By means of its crawlers and indexers, Googlebots, Google crawls (crawls) pages and texts on websites in order to index them. Its algorithm then takes care of classifying the indexed pages according to their relevance following the request of an Internet user.

Understanding and mastering the crawl is therefore part of the optimization techniques to improve its natural referencing. Optimizing the Google crawl involves managing duplicate content, but also by creating a sitemap, setting up redirects, using canonical tags, or even optimizing the robots.txt file. Google’s algorithm is based on some 200 criteria and indicators which are not officially disclosed, but whose content can be guessed thanks to the instructions and recommendations of Google.

How does Google’s algorithm work?

Created in 1996, Google was officially launched in 1998 by Larry Page and Sergei Brin in California. Today, it is the number one search engine in the world with over 100 billion queries made each month, or more than 3.3 billion queries per day. It is now part of our daily life. Especially since all Internet users have already at least performed a search on Google, entered a destination in Google Maps, watched a video on YouTube or even downloaded an application on Google Play. It is therefore present everywhere around us.

“Google is used by 92% of Internet users in France. It is therefore important to be referenced there to improve your visibility on the Web! “

The Google search engine is based on an algorithm, that is to say a computer program capable of determining and displaying in the SERPs the ranking of the most relevant web pages to respond to the Internet user’s request.

To do this, Google’s algorithm takes into account more than 200 criteria in order to evaluate the quality of the pages, and thus rank them in the results pages. Among them, Google’s algorithm takes into account the quality of links and content on a site as well as RainkBrain , an algorithm that uses artificial intelligence and machine learning to understand and interpret requests. users. All the indicators taken into account by the algorithm will generate a relevance score for each web page indexed according to a keyword, which will determine their position in the search results. The very essence of SEO work is to understand how this algorithm works in order to adjust a site accordingly.

 

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